To Discount or Reward?

2017-09-26T09:50:38+00:00 March 24, 2015|

The idea of discounting items and reducing prices to attract more customers and increase revenue has come up a few times recently with my clients, therefore I think it was time I gave it some thought and offered a view. In a world of products and services where we are required to compete with quality, price [...]

Message In A Bottle!

2017-09-26T09:50:07+00:00 March 17, 2015|

Is it possible to create a connecting experience without involving people, staff? Can your product sit on a shelf and sell itself in the absence of staff selling it? Take my experience last week at my hairdresser.  I brought a product that was curl cream for … you guessed it, curly hair. The brand [...]

What Is Your Truth?

2017-09-26T09:49:42+00:00 March 9, 2015|

How much of your day is spent with people? Regardless of your titles and financial responsibilities there is a good chance that most of us that read this weeks blog all have one thing in common, we all manage staff. If I had a magic wand to give to my clients it would be [...]

Gen Y’s – Tell Them Why!

2017-09-26T09:45:23+00:00 March 3, 2015|

Last week I presented at an event and I was asked by a member of the audience how do we motivate Gen Y to deliver better customer service? It was a great question and a common one for employers when the majority of their workforce are Gen Y’s. It would appear there is a concern [...]