About WPadmin

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So far WPadmin has created 34 blog entries.

To Discount or Reward?

2017-09-26T09:50:38+00:00 March 24, 2015|

The idea of discounting items and reducing prices to attract more customers and increase revenue has come up a few times recently with my clients, therefore I think it was time I gave it some thought and offered a view. In a world of products and services where we are required to compete with quality, price [...]

Message In A Bottle!

2017-09-26T09:50:07+00:00 March 17, 2015|

Is it possible to create a connecting experience without involving people, staff? Can your product sit on a shelf and sell itself in the absence of staff selling it? Take my experience last week at my hairdresser.  I brought a product that was curl cream for … you guessed it, curly hair. The brand [...]

What Is Your Truth?

2017-09-26T09:49:42+00:00 March 9, 2015|

How much of your day is spent with people? Regardless of your titles and financial responsibilities there is a good chance that most of us that read this weeks blog all have one thing in common, we all manage staff. If I had a magic wand to give to my clients it would be [...]

Gen Y’s – Tell Them Why!

2017-09-26T09:45:23+00:00 March 3, 2015|

Last week I presented at an event and I was asked by a member of the audience how do we motivate Gen Y to deliver better customer service? It was a great question and a common one for employers when the majority of their workforce are Gen Y’s. It would appear there is a concern [...]

One of Australia’s Most Recognised Brands Has Missed The Point… Don’t Make The Same Mistake!

2017-09-26T09:44:55+00:00 February 24, 2015|

On Monday the Australia Post Chief Executive, Ahmed Fahour told Neil Mitchell on his 3AW radio program that the critical state Australia Post is in is due to the decline of letter volumes and the great losses that the company predicts in the next 10 years. The conclusion of his interview was that unless [...]

For Guys Only!

2017-09-26T09:44:35+00:00 February 17, 2015|

When you think about ALL the potential moments of truth your customers have to form an impression of your business or brand I bet many of us neglect to think of the toilets or in this week’s newsletter, the urinals? Ok let’s get the fun part out of the way first… Several airports (JFK, [...]

Quit For $1000! Really?

2017-09-26T09:41:09+00:00 January 20, 2015|

I have been around some business owners and senior leaders of late that have wanted to let some staff go. They have almost given themselves a stomach ulcer trying to work out how to “manage them out” not to mention the negative impact to the customer and toxicity festering in their culture. I’m sure [...]

Plants & People – Same Same!

2017-09-26T09:40:37+00:00 January 15, 2015|

Without the process of photosynthesis, life on Earth would be very bland. While the photosynthetic process varies from organism to organism, there are three indispensable elements that no photosynthetic organism can exist without - light, carbon dioxide and water. I see the process of photosynthesis as one similar to bringing life to people; in [...]

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