Have you been to a petrol station lately and an employee behind the counter reels off a script without taking a breath about $2 chocolate bars and offering a combo for $5 with a bottle of water? I’m sure most of you are nodding. Recently, I have had a staff member tell me that [...]
The idea of discounting items and reducing prices to attract more customers and increase revenue has come up a few times recently with my clients, therefore I think it was time I gave it some thought and offered a view. In a world of products and services where we are required to compete with quality, price [...]
Is it possible to create a connecting experience without involving people, staff? Can your product sit on a shelf and sell itself in the absence of staff selling it? Take my experience last week at my hairdresser. I brought a product that was curl cream for … you guessed it, curly hair. The brand [...]
How much of your day is spent with people? Regardless of your titles and financial responsibilities there is a good chance that most of us that read this weeks blog all have one thing in common, we all manage staff. If I had a magic wand to give to my clients it would be [...]
Last week I presented at an event and I was asked by a member of the audience how do we motivate Gen Y to deliver better customer service? It was a great question and a common one for employers when the majority of their workforce are Gen Y’s. It would appear there is a concern [...]
