Customer Service Rises To The Top

2018-09-27T09:44:35+10:00April 26, 2017|

Hats off to Coles! They gave it a fair crack over the Easter long weekend with their launch of the “I'm free” campaign. Sure, they probably took a hit to the bottom line from extra labour costs, however their marketing message was very clear; we value exceptional customer service, over low price points. It [...]

Finger Pointing Decisions

2018-09-27T09:44:35+10:00April 11, 2017|

The Wiggles is one of the most enduring forms of pre school entertainment ever devised. According to BRW magazine’s rich list they generated $45 million in 2004. In a recent interview with Paul Paddick, (most of us refer to him as Captain Feather Sword; “The friendly Pirate”) Paddick explains that as part of the [...]