On average, it costs a minimum five times as much to attract a new customer than to keep an existing one. Depending on what industry you are in, this cost can be up to twenty-five times as much to attract new customers. The Golden rule is to keep the customers you have happy! [...]
What is it that makes customers unhappy when they experience a service or product with a business? How much of the ‘un happiness’ could be avoided if the staff serving them was more aware and focused on the present moment - the customer? Imagine if your thoughts were totally transparent. If they were, would [...]
It’s always tough to know from an interview how someone really shows up as a leader in the day to day shenanigans of business. 10 Years ago when I was working in London as part of the mobilisation team for a new 60,000 seat stadium, I was guilty of prioritising technical skills and stadia [...]
